Jacuzzi collaborate with Daniel Libeskind at Superbrands London 2013

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19th-22nd September 2013, The Old Truman Brewery, Brick Lane, London

Jacuzzi Spa & Bath Ltd are delighted to be returning for a second time to Superbrands London from 19th-22nd September 2013.

Super Brands London, the interiors trade fair exclusively for established global design brands, is back for its third year this September.  Superbrands has firmly established itself as the destination to visit for a selection of the world’s most progressive furniture, lighting and interiors brands outside of Milan Saloni.

The event promises to be an exciting fixture in the London Design Festival calendar and one Jacuzzi Spa & Bath Ltd are looking forward to being a part of once again.

The brand new Jacuzzi® concept for Superbrands this year is signed by Daniel Libeskind.  Daniel Libeskind born May 12, 1946 is arguably one of the premier architects of modern times creating striking buildings across the globe. His buildings include the Jewish Museum in Berlin,  the extension to the Denver Art Museum in the US, the Grand Canal Theatre in Dublin, the Imperial War Museum North in Greater Manchester, and the Centre Pompidou, France. Libeskind is also the master plan architect for the reconstruction of the World Trade Center site in Lower Manhattan.

The Jacuzzi®/Libeskind collaboration demonstrates a great team effort which gives life to a hot tub designed for wellness, transforming what is normally considered to be purely functional into an exclusive, luxurious design icon, equipped with the incomparable hydromassage technology by Jacuzzi®. The creation of Flow  started with the innovative City SpaTM hot tub (designed by Kaluderovic & Condini and launched at Superbrands 2012) , and is the result of a juxtaposition of two classic geometries, with a circular base that twists to gradually turn into a square top deck.

Libeskind plunges headlong into the world of wellness with Flow, that results in his architecture running through the veins of the finest materials, in a design that reflects his multi-disciplinary approach to urban design and presents it in a way that evokes balance and harmony.

Flow is a unique hydrotherapy product that marks the beginning of an interesting collaboration between Daniel Libeskind and Jacuzzi® presenting the ultimate in wellness technology from our world famous brand, combined with stunning contemporary design from a world famous architect.

Superbrands 2013 will also see the exclusive launch of Muse whirlpool bath, designed by Mario Ferrarini.

Inspiration will be stimulated by the union of contemporary design and technology with the ancient art of oriental shiatsu massage. Muse presents a perfect synthesis of a classic look and holistic well-being, creating fabulous aesthetics combined with ultimate hydrotherapy performance. The large, soft frame that runs around the top edge of the bath is the key element that contains a large tub, which envelopes the perfectly comfortable yet iconic shape. Muse is the first Jacuzzi ® whirlpool bath to include our brand new and unique remote control system. Offering the user the ability to personalise their hydromassage to their needs at the touch of a button through a stunning, intuitive remote control unit.

Muse also boasts 32 ​​micro-jets directed to the back, producing variable whirlpool intensity, simulating a shiatsu massage to the back, stimulating the senses and returning a deep mental well-being. Available as a freestanding whirlpool bath, Muse could become the centrepiece of your personal wellness area.  

Another Jacuzzi/Ferrarini collaboration, Frame Steam Cabin, the latest in a long line of Steam Cabins from Jacuzzi Spa & Bath will also appear at Superbrands London 2013. Bold in its design and breathtaking in its functionality the Frame is the ultimate in Steam Cabins. Frame features a combined Steam Cabin and Emotional Shower with body jets to offer the full benefits of hydrotherapy.

The Steam Cabin offers the consumer all the health benefits of Steam allowing the body to exude toxins while inhaling the steam clears the airways and leaves the user feeling revitalised. The Steam Cabin also features Aromatherapy, allowing the consumer to infuse scented oils into the steam.   

Delighted to be launching these brand new innovative and iconic products at such a prestigious event, Nick Richards Marketing Controller for Jacuzzi Spa & Bath Ltd says “Innovation has been our lifeblood since the Jacuzzi family first created the hydrotherapy pump, working with Designers such as Libeskind & Ferrarini helps to keep our technology fresh, and retains focus on the design solutions that are necessary to carry technology in today’s world. Super Brands London provides us with the perfect event to share our design message and to discover new collaborators, not only for projects where we can place Flow and Muse, but to also seek inspiration for where we go next”  

Visit Jacuzzi Spa & Bath Ltd at stand 1.

Jacuzzi® is a registered trademark.